The world of design professionals is defined by creativity in crafting iconic brand identities - below we've put together a list of 8 trends that are hot this year.
- 3D Design and Motion Design
Designs with a certain sense of movement and volume attract us more and more. This design trend isn't entirely new, but it gets better every year and gains new features.
What's great about this trend is that it blends reality with the hyper-realism of physical x digital.
- Brand illustration
Works featuring exclusive illustrations have been appearing frequently in 2021. Besides bringing anthropomorphic effects to each project, illustrations also add uniqueness and lightness to design.
Illustrations can offer countless possibilities for presenting more serious topics, brand structure, and personality in animations in a more interesting way.
Cartoon style is one of today's revived design trends, originally created in 1834. It keeps diversity alive and brings more cheerful, comic expressions.
It's well suited to unforgettable brands and creates a versatile atmosphere for products or places.
- Geometric shapes
From basic shapes to creating memorable pieces, there's a trend that can be noticed in 2021. Whether flat, simple, or abstract, geometric shapes will gain ground in visual recognition, websites, and campaigns.
Today, it's possible to explore these shapes in a more versatile, clean way that brings consistency to a brand's visual content.
- Monochromatic look with limited color use
We're not talking about a lack of color, but about a single primary color that can establish a complete visual identity and create visual recognition for anyone who sees it.
In a universe full of colors, using just one color can be extremely challenging and, at the same time, very genuine. Using a single color can bring personality to different projects.
Creating black-and-white compositions has almost become a kind of nostalgia. It's like stepping back in time and watching an old film, but with the modernity brought by 2021.
- Dark mode
Constant screen use tires many people of bright white. Besides saving mobile device battery, the dark mode color scheme can also bring some rest to tired eyes.
Apps, social networks, and operating systems are offering dark mode options for their user interfaces. Dark mode is also an accessible feature because it helps make design elements clearer and easier for many people to understand.
- Animated logos
Giving movement to your artwork is a path to success in 2021, moving away from the more static side of your creations. Animated logos with more personality are gaining ground, especially in the digital environment.
- Invest in the natural
Although not entirely new, the trend and search for organic and natural shapes has also increased as a side effect of the pandemic.
Most of the time is spent at home, so designers draw inspiration from nature. This trend has a variety of expressions, such as minimalism, and can be smooth and simple in graphic composition.
Along with these flowing lines, earthy tones and colors have also gained ground, seen mainly as a source of warmth amid the countless bright colors displayed on screen.
The quality of nature offers
designers a variety of ideas, suitable for all projects, technologies, and various business fields.
- Optical illusion
Another way to catch your client's eye is by applying optical illusions in design. The sense of movement and full attention this type of design commands can be an effective way to boost brand or website recall.
It's not enough to suggest aesthetically pleasing trends - design must be aligned with current discussions and meet people's needs.
So, in some reports, data visualization and printing are allies that represent the accuracy and seriousness of the information. It has also been reiterated that design should be a source of hope and should not ignore the importance of the social impact it can have.
Why is it so important for designers to know these trends?
Design is essential because it combines aesthetics and functionality to optimize human creativity.
It's a process that can add value and produce more effective, comfortable, safe, and beautiful solutions. This proves that common sense equates design with refined, sophisticated products.
For companies, from product development to adding value for customers, design is one of the main success factors.
For example, legendary brands like Apple have found unique differences through design. The company invests in a simple, elegant, user-centered design, which makes its product experience unmatched.
This isn't just about making the product more pleasant, but also about considering the entire usage process and proposing the best solution. To do this, designers turn ideas into products that can truly solve problems, and they design and execute them down to the smallest detail.
It's this professional who will create the images or artwork that represent your business, so their creativity along with their skills must be developed in order to build enough experience to propose new trends to businesses in general.
